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☆ No matter how well Taylor Swift's 'The Tortured Poets Department' does, it won't be how she makes most of her money this year
▼ + stars: | 2024-04-19 | by ( Madeline Berg | ) www.businessinsider.com time to read: +5 min

Taylor Swift's new album "The Tortured Poets Department" is almost guaranteed to be a bestseller. But no matter how well it does, it won't be the way Swift earns most of her money this year. In fact, the remaining leg of her Eras tour will add much more to Swift's billion-dollar fortune. Swift's Eras Tour brought in more than $1 billion in ticket sales last year over its 66 dates. Swift's cut is unknown, but based on industry standards, she will surely earn nine figures in 2024 from ticket sales.

Persons: Taylor, Swift, —, Taylor Swift, Clayton Durant, Tatiana Cirisano, Durant, Cirisano, Luminate Organizations: Department, Service, Spotify, Bloomberg, Management, NYU Steinhardt's Music Business, Billboard, Napster, Apple Locations: Paris

☆ Inside TikTok's fight against the most powerful music label in the industry and what could happen next
▼ + stars: | 2024-01-31 | by ( Dan Whateley | ) www.businessinsider.com time to read: +6 min

Music licensing talks are heating up between TikTok and Universal Music Group as negotiations have left the conference room and entered the public sphere. "Their core mission is to generate as much money as they can from their recordings for their shareholders," David Herlihy, a copyright lawyer and music industry professor at Northeastern University, told BI. The company is in the process of launching a dedicated streaming app, TikTok Music, and has worked closely with artists on influencer listening parties, livestreams, and in-person events. But TikTok, as a global social giant, is an important product for music artists and labels. This is why the music industry is seeking to capture more value."

Persons: Taylor Swift, Ariana Grande, TikTok, It's, David Herlihy, David, Goliath, UMG, Tatiana Cirisano, Jonny Kaps, MIDiA's Cirisano Organizations: TikTok, Universal Music Group, Business, Hollywood, Warner Music Group, Sony Music Entertainment, Northeastern University, Music, MIDiA Research, YouTube, Universal, SiriusXM Locations: India, Australia

☆ TikTok-style feeds are surging in music as streamers battle for young listeners
▼ + stars: | 2023-09-07 | by ( Dan Whateley | ) www.businessinsider.com time to read: +3 min

The streaming world is fighting to court young users who want a blended social-music experience. SoundCloud isn't alone among streamers in embracing TikTok-style song discovery and active listening. And, TikTok itself runs a "For You" page in its newly released music-streaming app, TikTok Music, which is currently available in five countries. SoundCloud has long encouraged active listening in its app by putting commenting front and center, offering a messaging tool, and encouraging artist-to-fan interactions. She added: "Younger consumers are more interested in having a more social streaming experience."

Persons: SoundCloud isn't, TikTok, Tatiana Cirisano, Cirisano Organizations: Spotify, YouTube, MIDiA Research, TikTok

☆ We got an early look at TikTok's new music app that hasn't arrived in the US yet. The Spotify rival made great playlists but had a few big flaws.
▼ + stars: | 2023-08-17 | by ( Kai Xiang Teo | Dan Whateley | ) www.businessinsider.com time to read: +3 min

Now, it's using that influence to kick-start its own music-streaming app, TikTok Music. Like TikTok's interface, TikTok Music includes a "For You" feed of recommended content. This sets it apart from leading streamers like Spotify and Apple Music, which have limited in-app social features. It's still very early days for TikTok Music, and its rivals have a big headstart — Apple Music and Spotify are each in more than 100 countries. TikTok has not yet said when TikTok Music will roll out to other countries including the US.

Persons: TikTok, Tatiana Cirisano, Cirisano, It's, MIDiA Organizations: Spotify, Apple Music, MIDiA Research, TikTok, TikTok Music, YouTube Locations: Singapore, Brazil, Indonesia, Australia, Mexico

☆ We tried TikTok's new music streaming app. Here's how it could win over users — and what it needs to fix.
▼ + stars: | 2023-08-14 | by ( Kai Xiang Teo | Dan Whateley | ) www.businessinsider.com time to read: +3 min

Now, it's using that influence to kick-start its own music-streaming app, TikTok Music. Like TikTok's interface, TikTok Music includes a "For You" feed of recommended content. It's still very early days for TikTok Music, and its rivals have a big headstart — Apple Music and Spotify are each in more than 100 countries. But other relative newcomers like YouTube Music have shown there's room to break into music streaming, particularly for platforms that can leverage another popular app to drive sign-ups. TikTok has not yet said when TikTok Music will roll out to other countries including the US.

☆ TikTok takes on Spotify, Apple Music as it expands into music streaming
▼ + stars: | 2023-07-25 | by ( Sheila Chiang | ) www.cnbc.com time to read: +3 min

Some market shareThe music streaming market is currently dominated by Swedish giant Spotify and Apple Music. Spotify commands almost 31% of the global streaming market with Apple Music following with 13.7%, according to the International Music Summit Business Report 2023. But Cirisano said that heavy TikTok users could convert into TikTok Music users if they are using other services such as Spotify. Still, Woo of Phillip Securities Research said TikTok Music presents a "low risk" for Spotify and Apple Music. Spotify and Apple Music did not respond to CNBC's requests for comment.

Persons: TikTok, Tolga Akmen, Jonathan Woo, Ole Obermann, Tatiana Cirisano, Cirisano, Woo Organizations: Afp, Getty, Spotify, Apple Music, Phillip Securities Research, YouTube, MIDiA Research, CNBC, MiDIA, Apple, International Music Summit, TikTok Locations: TikTok, Indonesia, Brazil, U.S, Australia, Canada, Germany, France, Sweden, South Korea, Swedish

☆ TikTok is using SoundOn to take on the entire music industry as it queues up creator marketing and hires an A&R lead for North America
▼ + stars: | 2023-03-14 | by ( Dan Whateley | Sydney Bradley | ) www.businessinsider.com time to read: +5 min

The company is using its editorial influence on TikTok, Resso, and CapCut to promote SoundOn songs. Would it eventually roll out a standalone music streaming service, as a May 2022 trademark filing from its parent company ByteDance suggested? The company is now offering editorial placements to some SoundOn artists across TikTok, ByteDance's music streaming app Resso, and its video-editing app CapCut. These placements, which include being featured in high-traffic playlists, offer SoundOn users a unique path to being discovered. TikTok's parent ByteDance previously sought to hire for a similar A&R role in Jakarta, Music Business Worldwide reported in May.

Several of this year's Grammy nominees, including "abcdefu" singer Gayle and R&B artist Muni Long, rose in popularity after influencers and everyday users posted TikTok videos with their music. Even as the music industry gathers in Los Angeles to celebrate artists and their songs at Sunday's Grammy awards, the relationship between hitmaker TikTok and music labels is showing signs of strain. As deals with the major music companies expire, the labels are looking to receive some of TikTok's ad revenue, according to Tatiana Cirisano, music industry analyst for Midia Research. One music industry insider, who spoke on condition of anonymity, said "it’s open to interpretation" why this is happening now. "TikTok has become really integral to the way that younger people relate to music, discover music and consume it,” Cirisano said.

☆ How TikTok is changing the music industry
▼ + stars: | 2022-11-25 | by ( Dan Whateley | ) www.businessinsider.com time to read: +15 min

TikTok is an essential promotional tool for music artists and record labels. Watch a full replay of Insider's webinar on TikTok's impact on the music industry, featuring execs from TikTok, Universal Music Group, and UnitedMastersFor some, the hyper-focus on TikTok can be draining. "The argument from TikTok's side is TikTok is now so important to the music industry that they can't afford to not have their music on the platform." Read more about the 'complicated' and codependent relationship between TikTok and music rights holdersBut the industry's attention on TikTok isn't unfounded. Read about why TikTok music marketers are turning to general-interest accounts to promote songsCreating TikTok music challenges to spark user-generated videosAnd some marketers are opening the door for social-media users who wouldn't traditionally be considered influencers to get paid to promote music.

☆ How TikTok and the music industry are bound to each other as 'frenemies,' even as they battle over licensing
▼ + stars: | 2022-11-17 | by ( Dan Whateley | ) www.businessinsider.com time to read: +10 min

All of these promotional functions have benefited the music industry, boosting streams on platforms like Spotify or Apple Music and helping artists grow their fan bases. The company filed a US trademark application in May for a potential music-streaming product called "TikTok Music," Insider first reported. Licensing negotiations to either expand Resso or introduce TikTok Music into other markets are underway, a person with direct knowledge of the process told Insider. Licensing negotiations are nearly constant in the music industryByteDance and TikTok already have existing agreements in place with major record labels and publishers like Warner Music Group, Sony Music Entertainment, the National Music Publishers' Association, and ICE. Last quarter, YouTube's head of music wrote that the company paid out $6 billion to the music industry over a 12-month period.

☆ How TikTok is changing the music industry and the way we discover new, popular songs
▼ + stars: | 2021-06-10 | by ( Dan Whateley | ) www.businessinsider.com time to read: +19 min

In July, it rolled out a dedicated music-streaming service called TikTok Music in five countries. Read about why TikTok music marketers are turning to general-interest accounts to promote songsCreating TikTok music challenges to spark user-generated videosAnd some marketers are opening the door for social-media users who wouldn't traditionally be considered influencers to get paid to promote music. Read more about TikTok's private listening sessionsA dedicated TikTok Music streaming app is bornIn July, TikTok stepped deeper into the music business by launching its own dedicated music-streaming app, TikTok Music, in Brazil, Indonesia, Australia, Mexico, and Singapore. Insider tested TikTok Music in Singapore, where it launched in a closed beta, to learn more about how it works. Like TikTok, TikTok Music includes a "For You" feed of recommended content and a variety of social features that set it apart from incumbents like Spotify and Apple Music.

Persons: TikTok, Here's, they've, influencers, TikTok influencers, Read, Jonny Kaps, Halsey, Charli XCX, Taylor Upsahl, Upsahl, Steve Jennings, Kristen Bender, Lyor Cohen, Ted Suh, Elissa Ayadi, Sydney Bradley, Getty, Jesse Callahan, It's, Zach Friedman, Dan Asip, Pearpop, Cole Mason, There's, Johnny Cloherty, Andy McGrath, Tarek Al, Hamdouni, Tiagz, John Arano, Tiago Garcia, you'd, Nima Nasseri, Ole Obermann, Rita Franca, NurPhoto, Taylor Swift, Miley Cyrus, Olivia Rudensky, Cyrus, Hailey Bieber, Guillermo Legaria, Khalid, Demi Lovato, Marshmellow, ByteDance, Tatiana Cirisano, Jeffrey Ramsay, Steve Blatter Organizations: Getty, TikTok, MRC Data, Universal Music Group, YouTube, GQ, Snap Inc, Agency, 10K, Records, Sony Music, RCA Records, Warner Music, Getty Images, Movistar Arena, Spotify, Apple, MIDiA Research, MTV, SiriusXM's TikTok Locations: Tempe , Arizona, TikTok, Bogota, Colombia, Brazil, Indonesia, Australia, Mexico, Singapore, India, Denver , Colorado

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